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Advertising Research

This guide can help you understand more about the advertising industry, along with advertising spending, trends, audience, and strategies.

Advertising and Marketing Campaigns and Strategies

Journal Articles

Books and Ebooks

Industry Information

Advertising Spending and Statistics

Images and Examples of Advertisements

Getting Help!

There are several ways to obtain assistance with your research. Read on!

You have your very own librarian! She is Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to  email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!