Research Guides: BUS 100 Cultural Diversity Project: BUS 100 Cultural Diversity Project

Choosing a Neighborhood

SF Chronicle Guide to San Francisco Neighborhoods
A very handy guide to most of the neighborhoods in San Francisco.

SF Chronicle Guide to East Bay Neighborhoods
Information about neighborhoods in Oakland, Berkeley, and Albany.

San Francisco Public Library Resources

The San Francisco Public Library is a great place for researching neighborhoods, both on their web site, and in their physical libraries.

SFPL Home Page
If you live in California you can get a library card from SFPL which gives you remote access to many great databases in a variety of topics, as well as ebooks and other digital collections. If you are local, you can use any materials at any branch library.
Neighborhood Branches
Neighborhood branches may have local papers and community information files. They might collect information on the history or current conditions of the neighborhood.
San Francisco Community Services Directory
Information about social service organizations in the neighborhoods. (Please note that this directory is maintained for historical reference only. No records have been updated since March 2009.)
SFPL History Center
Has lots of information on San Francisco neighborhood history, and helpful librarians too!

San Francisco Historical Photograph Collection
More than 250,000 photographs of San Francisco and California. It includes photographs of famous San Francisco personalities, buildings, streets, and neighborhoods.

Historical San Francisco and California

Old SF
An alternative way of browsing the SFPL collection of photographs.
California Historical Society
Lots of information and historical documents about all aspects of San Francisco and California history!
Shaping San Francisco
is a participatory community history project documenting and archiving overlooked stories and memories of San Francisco.
FoundSF
FoundSF is a project of Shaping San Francisco, for a treasure trove of essays and images relating to San Francisco's history. You can search FoundSF by neighborhood!
Calisphere
From the web site: "Calisphere provides free access to unique and historically important artifacts for research, teaching, and curious exploration. Discover over 925,000 photographs, documents, letters, artwork, diaries, oral histories, films, advertisements, musical recordings, and more." Use keywords to search for materials, or browse Collections.
Online Archive of California (OAC)
From the web site: "provides free public access to detailed descriptions of primary resource collections maintained by more than 200 contributing institutions including libraries, special collections, archives, historical societies, and museums throughout California and collections maintained by the 10 University of California (UC) campuses." Search by keyword, or browse Collections.

Take a Tour of Your Neighborhood!

SF City Guides - Walking Tours

City of San Francisco Self-Guided Tours
Tours that you take yourself! Download the app, and then follow the maps and instructions.

Neighborhood News

ProQuest Historical Newspapers: The San Francisco Chronicle
During its first five decades, the San Francisco Chronicle presented issues from a young, Northwestern perspective, giving researchers a window through which to study westward expansion, Chinese immigration, machine politics, urban planning, war, public policy, and more. 1865-1922.
San Francisco Chronicle 1869-present
The San Francisco Chronicle provides researchers and scholars with online, easily-searchable first-hand accounts and unparalleled coverage of the politics, society and events of the San Francisco Bay Area, California, and the world.

On-Campus Link
San Francisco Bay Area Television Archive
The San Francisco Bay Area Television Archive preserves much of the Bay Area's rich television history on film and broadcast video. As archive videos are remastered, they are made available online for free.
Access World News
Through nearly 7000 news sources, find diverse global, local, regional, and national perspectives on topics related to controversial issues, the environment, health, education, science, the arts, literature, business, economics, criminal justice, and more.

Sources include a variety of current and retrospective news media: newspapers, newswires, broadcast transcripts, blogs, periodicals, and web-only content.

Also included are the following Access Modules: Business News, U.S. Newswires, Military, Government, and Defense, and Acceda Noticias. Content is easily searched and sorted through an intuitive, map-based interface.

Access World News includes many California News Sources including the current San Francisco Chronicle.

On Campus Link

San Francisco Examiner

East Bay and Marin County Neighborhoods

City of Alameda Visitors Guide

Visit Berkeley: Includes attractions, and a neighborhood map with information about restaurants, historical sites, and more!

City of Berkeley Self-Guided Tours

Visit Oakland: Information on neighborhoods, events, restaurants, and more!

Explore Oakland

Oakland Public Library History Room

Oakland Museum of CA: In addition to the exhibits at the museum, you can also view digital photographs from the Oakland Tribune. Search by keyword. You can also search the larger collection of digital photos and documents

Marin County Free Library Digital Collection: View historical photos and documents from the towns and cities of Marin

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

Citing Business Databases in APA: Michigan State University Guide
This guide was created to help with citing some common business databases
Citing Business Databases from the University of North Carolina at Greensboro
This guide has some additional business database examples in APA style.
MLA Business Citations: Youngstown State University
Scroll down the page to see citations for specific business web sites, reports, and databases cited in MLA style.
Purdue OWL
Our favorite style guide web site is the OWL from Purdue University.

RefWorks
RefWorks allows users to create personal databases to manage, store, and share the information citations/references. Users can automatically insert references from their database into their papers and generate formatted bibliographies and manuscripts in seconds. Create an account using your USF email address.

Create an account using your USF email address.

If you do not want to use your USF email address:

on campus: create an account with any email address.
off campus: use the link above and this invitation code: 5951-1639
Please note, even though you will be prompted for a "university email address," you may enter any email address.

(You can still use the Old RefWorks) Group Code: RWUSanFrancisco

New RefWorks Guide
Legacy RefWorks Guide

Getting Help!

There are several ways to obtain assistance with your research. Read on!

You have your very own librarian! She is Penny Scott, and you can contact her for help.

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available! Appointments are available in person or virtually via Zoom, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!

Gleeson Library

BUS 100 Cultural Diversity Project

Penny's Office Hours Spring 2020