When researching an industry, consider the following:
Starting with Google? Might be good for...
These are great for finding out what people in the profession or industry area are reading and thinking about, as well as current trends. For many associations, some of the content is freely available, while other content is available to members only. To find industry associations, try these tools:
SOURCES FOR COMPANY RESEARCH: SECONDARY SOURCES (INFORMATION COMPILED BY OTHERS):
Company's web site: Start with the company’s web site; look for Investor Relations, About the Company, etc. There may be a CEO message, or you can also find mission statements, values, financial information, and other information to help you analyze the company’s strategies.
Don't forget books, you can sometimes get great overviews of a company in a book. Search your company in Ignacio, our library catalog.
If you need help creating a survey or poll, see this guide on using Google Forms. It shows how to create, send, and view results from surveys you create.
Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:
There are several ways to obtain assistance with your research. Read on!
You have your very own librarian! She is Penny Scott, and you can contact her for help.
Her contact information is: email: firstname.lastname@example.org * phone: 415-422-5389
It is best to email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, and are great for groups or individuals.
If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!
You can also take a look at our Research Guides on many topics!