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BUS 304 Company Turnaround Case Write-up (Jackson)

Use these resources to understand your company, its strategies and challenges, and make informed recommendations on turning things around.

Penny's Tips:

* Be flexible about your keywords in searching. If you are researching the industry for your company, think broad (retail, brick and mortar stores, ecommerce) and specific (apparel, clothing)

*Read between the lines. The articles and company information you read MIGHT be very specific about your company's problems, but sometimes you will have to read carefully and make your own conclusions about what the author is saying.

*Gather many voices. You will want to look at your company from many perspectives so that you have a more complete picture: (The company web site itself, analyst reports, journalists), as well as different types of materials (financial reports, news, charts of data).

Company Histories

International Directory of Company Histories
Contains detailed histories of over 11,000 worldwide companies. Information includes merger and acquisitions information, highlighted key dates and events, subsidiaries, and more. Type your company's name into: Search Within Series to find information.

Company Overviews

Start with your company's web site: Press releases, media, products, company history, and other information.

Then try:

Company News and Articles

Descriptions and Overviews

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

 

Getting Help!

There are several ways to obtain assistance with your research. Read on!

You have your very own librarian! She is Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to  email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!