Research Guides: BUS 361 Integrated Marketing Communications (O'Meara) Brief Research: BUS 361 Integrated Marketing Communications

Brief Two: Consumer Behavior and Trends

Sources for Consumer Research: Primary Sources (information compiled by you and your team):

Interview

Opinion Polls

Surveys

Observations

Physical store audits

Visiting online review sites (Yelp, etc.)

Sources for Consumer Research: Secondary Sources (information compiled by others):

Passport
Country, industry, and consumer statistics and market research: Passport offers integrated access to internationally comparable statistics, full-text market reports, comment from expert industry and country analysts as well as thousands of sources of further information.

On-Campus Link
Statista
Easy to use statistics search engine with access to more than a million statistics and facts.

Categorized into over 20 market sectors, Statista provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on agriculture, finance, politics, and many more areas of interest.

Sources of information include market researchers, trade publications, scientific journals, and government databases.

On-campus link

Search Tips for Statista:

You can use search words that relate to your topic, consumer, etc., or try these targeted searches:

Reports: Use the pull down menu at the top of the screen to select Travel, Tourism, and Hospitality

Global Survey: Select your region, then use the filters on the left to find survey questions and answers to questions about why people travel, what travel products they use, and more. You can also search by age, gender, income, and other demographics

Statistics: Use the pull down menu at the top of the screen to select Travel, Tourism, and Hospitality to see all statistics related to your industry

Claritas: My Best Segments
This web site groups consumers into general categories, with brief descriptions and demographic information. Use the Zip Code Look-Up to get information about consumers in a particular area in both descriptions and graphs. There are three categories of information for consumers; PRIZM, P$YCLE, which describes the financial status of consumers, and ConneXions, which describes the level of technology use and connectivity of consumers. Use Segment Details to view descriptions of all of the consumer segments on the web site. Use the Narrow Segments button in the middle of the screen to search for consumer groups by age, income, and other categories.
Think with Google
This free resource contains analysis done on trends, digital communications, consumers, and marketing by using data from Google searches. presented in visuals and interactive reports. Can do keyword searching or browse topics.
Family Travel Association
Includes reports about family travel plans, attitudes, and more. Free reports include the Family Travel Planning
Survey, and the link to COVID-19 Resources (scroll down for Research Insights for the Travel Industry.
US Travel Association: COVID-19 Travel Industry Research
Tracks trends in travel, including transportation, lodging, and plans for the future
Travel Insights: How People Plan a Trip From Beginning to End
Data points from a Google/Bain survey of travellers.

Brief Two: Customer Journey Map: Consumer Ratings and Opinions

TripAdvisor
Mega travel site that includes consumer reviews and ratings, articles on destinations and trends, and booking functionality.
Expedia
Traveler reviews and booking service all in one.
Booking.com
A travel booking site that also includes reviews and ratings, and online travel communities and forums.

Brief Two: Customer Journey Map: Articles and Overviews on the Travel Industry

IBISWorld
Information on over 700 US Industries in the US economy.

Classifying Industry Reports at the 5-digit North American Industry Classification System (NAICS), IBISWorld Industry Reports are at the granular level covering industry-specific titles from the popular to the not so popular. Each Industry Report is some 35-50 pages in length with abridged, 6-page Executive Summaries also available.

On-Campus Link
ProQuest One Business
A comprehensive business database containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. Includes the full text of the Wall Street Journal. Formerly called ABI/INFORM Collection
Business Source Complete
This is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included.

In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 25,000 most-cited authors in the database. Journal ranking studies reveal that Business Source Complete is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

On Campus Link
Access World News
Through nearly 7000 news sources, find diverse global, local, regional, and national perspectives on topics related to controversial issues, the environment, health, education, science, the arts, literature, business, economics, criminal justice, and more.

Sources include a variety of current and retrospective news media: newspapers, newswires, broadcast transcripts, blogs, periodicals, and web-only content.

Also included are the following Access Modules: Business News, U.S. Newswires, Military, Government, and Defense, and Acceda Noticias. Content is easily searched and sorted through an intuitive, map-based interface.

Access World News includes many California News Sources including the current San Francisco Chronicle.

On Campus Link

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

Gleeson Library's guide to citations: How? Why? When?

APA 7th Edition Citations for Business Sources
An excellent guide to using APA 7th edition style for popular business sources. Scroll through the guide to find an example for the business source you are using in your research. Compiled by librarians Naomi Schemm, Marcia Dellenbach, Zachary Grisham, Marianne Hageman, Natalia Tingle, Matt Trowbridge, and Amanda Wheatley
Citing Business Databases in APA: Michigan State University Guide
This guide was created to help with citing some common business databases
Citing Business Databases from the University of North Carolina at Greensboro
This guide has some additional business database examples in APA style.
MLA Business Citations: Youngstown State University
Scroll down the page to see citations for specific business web sites, reports, and databases cited in MLA style.
Purdue OWL
Our favorite style guide web site is the OWL from Purdue University.

RefWorks
RefWorks allows users to create personal databases to manage, store, and share the information citations/references. Users can automatically insert references from their database into their papers and generate formatted bibliographies and manuscripts in seconds. Create an account using your USF email address.

See our RefWorks Guide for information about creating accounts, using add-ons, and accessing user guides.

Getting Help!

There are several ways to obtain assistance with your research. Read on!

The School of Management has a library liaison named Penny Scott, and you can contact her for help.

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available!

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

Gleeson Library

BUS 361 Integrated Marketing Communications (O'Meara) Brief Research

Reference Librarian/Business Liaison

Ask A Librarian: Penny

Penny's Office Hours Fall 2021