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BUS 401 Term Project (Park)

This guide will help you find the information you need for your BUS 401 project!

Current Situation

Here are databases you can use to learn more about 1.1. Current Performance, 1.2. Strategic Posture, and 1.3. Corporate Governance.

Nexis Uni and Mergent Online have information on public companies. ABI/Inform and Business Source Complete are both business article databases that you can use to find news about your company.

Also, don't forget your company's web site: Look for Investor Relations, About the Company, etc. There may be a CEO message, or you can also find mission statements, values, financial information, annual reports, and other information to help you analyze the company’s strategies.

Environmental Analysis

Use these tools to find out about your company's: 2.1 External Environment, and 2.2. Internal Environment.

2.1: External Environment: IBISWorld is great for learning about the industry that your company is part of, as well as what outside forces are shaping its success.

2.2: Internal Environment: Nexis Uni can give you a picture of what is going on inside the company, along with the company's web site.

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

 

Getting Help!

There are several ways to obtain assistance with your research. Read on!

You have your very own librarian! She is Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to  email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!