Press releases, media, products, company history, and other information
Search for your brand to find ads and commercials
Secrets of Branding, in Films on Demand
A series on how brands are created, and what contributes to the success or failure of a brand. Watch the entire series, or just the segments that interest you!
Digital Marketing Spending Survey: Charts and figures for digital marketing spending by major industry categories, and breakdowns of how the spending is allocated. This is a summary of findings from the survey.
Marketing Charts: This web site compiles data from other companies about consumers' interactions and habits with media including TV, Internet, social media, direct mail, and more. Data also shows the success of these campaigns, as well as ranking top media for advertising. Scroll down the screen to see charts arranged by most recent date first, search by media category, or do a keyword search for your topic.
State of the News Media: An annual report by Pew Research Center that examines how consumers use news media, what formats they prefer, and more!
For specific media cost information, go to the web site for the major media outlet you are interested in (ex. Wall Street Journal)
Want to use a quick and easy survey method to reach your potential customers? Try Qualtrics, which can be found in the View all Apps section of your MyUSF dashboard.
Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:
There are several ways to obtain assistance with your research. Read on!
You have your very own librarian! She is Penny Scott, and you can contact her for help.
Her contact information is: email: firstname.lastname@example.org * phone: 415-422-5389
It is best to email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, and are great for groups or individuals.
If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!
You can also take a look at our Research Guides on many topics!