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BUS 401 Innovation Plan Research Guide (Jackson)

Education Industry Information

When researching an industry, consider the following: 

  • Do you know the SIC and NAICS codes for your industry? These are classification codes assigned to industries, and some databases still use them for searching for industries. It can be handy to know what the codes are for your industry of interest.

Starting with Google? Might be good for...

  • Web sites for organizations or companies within your industry
  • Some articles, fact sheets, statistics
  • Pricing, logos, images

Overviews and Data

News and Trends

Professional Associations:

These are great for finding out what people in the profession or industry area are reading and thinking about, as well as current trends. For many associations, some of the content is freely available, while other content is available to members only. To find industry associations, try these tools:

Trade Journals and Articles

Consumers/Target Market

Company Overviews

Start with your company's web site: Press releases, media, products, company history, and other information.

Then try:

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:


Gleeson Library's guide to citations: How? Why? When? 


Getting Help!

There are several ways to obtain assistance with your research. Read on!

The School of Management has a library liaison named Penny Scott, and you can contact her for help. 

Her contact information is: email: * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, or in-person, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!