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Multicultural Marketing Research

Sources for marketing to multicultural consumers

Behaviors and Attitudes

Pew Research Center
A non-partisan research group that collects and presents data, opinions, and reports on American attitudes, activities, and trends. Browse by topic, or type in your search:

Demographics

Articles

Videos

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

 

Gleeson Library's guide to citations: How? Why? When? 

 

Getting Help!

There are several ways to obtain assistance with your research. Read on!

The School of Management has a library liaison named Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to call or email ahead, or make an appointment, to make sure she is available!

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!