Press releases, media, products, company history, and other information
Search for your brand to find ads and commercials
Digital Marketing Spending Survey: Charts and figures for digital marketing spending by major industry categories, and breakdowns of how the spending is allocated. This is a summary of findings from the survey.
Marketing Charts: This web site compiles data from other companies about consumers' interactions and habits with media including TV, Internet, social media, direct mail, and more. Data also shows the success of these campaigns, as well as ranking top media for advertising. Scroll down the screen to see charts arranged by most recent date first, search by media category, or do a keyword search for your topic.
State of the News Media: An annual report by Pew Research Center that examines how consumers use news media, what formats they prefer, and more!
For specific media cost information, go to the web site for the major media outlet you are interested in (ex. Wall Street Journal)
Lists of brand rankings and information about global brands. View the entire report, a chart, or an infographic.
View articles, reports, and lists of best brands in a variety of countries and industries.
Want to use a quick and easy survey method to reach your potential customers? Try Google Forms. Quick how-to guide.
Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:
There are several ways to obtain assistance with your research. Read on!
The School of Management has a library liaison named Penny Scott, and you can contact her for help.
Her contact information is: email: email@example.com * phone: 415-422-5389
It is best to call or email ahead, or make an appointment, to make sure she is available!
If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!