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MSMI 601 Foundations of Marketing Intelligence (Kraus)

This guide will help you find useful information for your brand recommendation project and your presentation on market intelligence resources!

Brand/Company Information

Library Databases

Freely Available Web Sites

Consumer Opinions/Behaviors

Marketing Research Insights

Other Related Research Guides

Citing Your Sources

Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:

 

Getting Help!

There are several ways to obtain assistance with your research. Read on!

You have your very own librarian! She is Penny Scott, and you can contact her for help. 

Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389

It is best to  email ahead, or make an appointment, to make sure she is available! Appointments are available virtually via Zoom, and are great for groups or individuals.

If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!

You can also take a look at our Research Guides on many topics!