Behaviors and Attitudes
- Passport
Country, industry, and consumer statistics and market research: Passport offers integrated access to internationally comparable statistics, full-text market reports, comment from expert industry and country analysts as well as thousands of sources of further information. - Statista
Easy to use statistics search engine with access to more than a million statistics and facts.
Pew Research Center
A non-partisan research group that collects and presents data, opinions, and reports on American attitudes, activities, and trends. Browse by topic, or type in your search:
- Nielsen InsightsIncludes reports on various consumer groups. Insights link at the top leads to shorter news articles, and for longer reports scroll down to Perspectives or Reports, or listen to Podcasts.
- Nielsen Diverse IntelligenceReports on consumers based on race, sexual orientation, and more.
Demographics
- Data.census.gov
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau. It replaces the American FactFinder website, which was retired in 2020.
Articles
- ProQuest One Business
A comprehensive business database containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. Includes the full text of the Wall Street Journal. Formerly called ABI/INFORM Collection - Business Source Complete
This is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. - HAPI
The Hispanic American Periodicals Index (HAPI) provides complete bibliographic citations to the contents of scholarly journals published around the world on Latin America and the Caribbean since 1970. Our coverage includes everything from political, economic, and social issues to the arts and humanities. - Ethnic NewsWatch
Ethnic NewsWatch covers 1990 to present and includes newspapers, magazines, and journals of the ethnic and minority press, providing researchers access to essential, often overlooked perspectives. The publications offer both national and regional coverage
Books and Ebooks
Communicating with the Multicultural Consumer: Theoretical and practical perspectives by Call Number: HF5415.127 .M84 2008
Business, Not Politics: The making of the gay market by Call Number: Ebook
Videos
- Marketing to Multi-ethnic ConsumersCall Number: Video
Citing Your Sources
Whenever you do research, you will need to cite the information sources that you use. Most business scholars use APA style. Here are some tools that can help you with this task:
Gleeson Library's guide to citations: How? Why? When?
- APA 7th Edition Citations for Business SourcesAn excellent guide to using APA 7th edition style for popular business sources. Scroll through the guide to find an example for the business source you are using in your research. Compiled by librarians Naomi Schemm, Marcia Dellenbach, Zachary Grisham, Marianne Hageman, Natalia Tingle, Matt Trowbridge, and Amanda Wheatley
- Citing Business Databases in APA: Michigan State University GuideThis guide was created to help with citing some common business databases
- Citing Business Databases from the University of North Carolina at GreensboroThis guide has some additional business database examples in APA style.
- MLA Business Citations: Youngstown State UniversityScroll down the page to see citations for specific business web sites, reports, and databases cited in MLA style.
- Purdue OWLOur favorite style guide web site is the OWL from Purdue University.
- RefWorks
RefWorks allows users to create personal databases to manage, store, and share the information citations/references. Users can automatically insert references from their database into their papers and generate formatted bibliographies and manuscripts in seconds. See our RefWorks Guide for information about creating accounts, adding references, and using add-ons.
Getting Help!
There are several ways to obtain assistance with your research. Read on!
The School of Management has a library liaison named Penny Scott, and you can contact her for help.
Her contact information is: email: plscott@usfca.edu * phone: 415-422-5389
It is best to call or email ahead, or make an appointment, to make sure she is available!
If Penny is not available, or any time you need help, you can always get help, just Ask a Librarian!